2016 - Generation D


2016 - Generation D


Considered to be the realistic generation; GenD grew up post 9/11, in the wake of the Great Recession and amid countless reports of school violence; they’ve seen the effects of the economy firsthand and are more aware of troubling times, making them more cautious and security-minded, but also inspiring them to improve the world. Living life on-line is normal to GenerationD.

This report includes: 

  • a macro trend context
  • global indicators to show why this is an upcoming trend
  • double page mood board of high resolution images for visual context
  • fully referenced global trend examples and images
  • 3 micro trends and examples: New Communications, Danger and Real
  • 1 contributor essay and 3 in-depth contexts
  • trend take-aways to translate the findings into action points for your business
  • Pages: 24
  • Format: PDF
  • Delivery: Immediate download
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