2016 - Lightness


2016 - Lightness


As a metaphor and antidote to the heaviness of the economy, we see lightness in objects, architecture, food and visuals. Chunky is out and wispy is in. Dry and crisp, light as air, thin, partly there and mostly not. Fine threads create structure. Light is used as decoration. Objects are created to be weightless, anti-gravity (link to space), light as a feather. 

This report includes: 

  • a macro trend context
  • global indicators to show why this is an upcoming trend
  • double page mood board of high resolution images for visual context
  • fully referenced global trend examples and images
  • 3 micro trends and examples: Diffusion, Barely There and Light
  • 1 contributor essays
  • trend take-aways to translate the findings into action points for your business
  • Pages: 22
  • Format: PDF
  • Delivery: Immediate download
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