2017 - Hybrid

Hybrid Final-1.png
Hybrid Final-1.png

2017 - Hybrid


Looking to create more fantasy and escapism, brands employ ‘out of this world’ experiences. Blurring the real and the unreal is a direction brands look to in order to create added value and to add another dimension to the everyday. After a long period of diversification, one big idea is the simplifier everyone craves. Expertise and legacy become high value; taking the best of the best and creating even better.

This report includes: 

  • a macro trend context
  • global indicators to show why this is an upcoming trend
  • double page mood board of high resolution images for visual context
  • global trend examples and images
  • 2 micro trends and examples: Fantasy & The Major Idea
  • Pages: 6
  • Format: PDF
  • Delivery: Immediate download
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