2015 - Back to the Land


2015 - Back to the Land


The need to ground ourselves, as an antidote to the increasing urban pressure, takes us back to basics. We continue to grow our own, buy directly from growers or farmers markets and become more resourceful. We see more dirt on food, more food representing soil and the earth. The use of natural processes becomes more prolific for methods of preservation and flavour.

This report includes:

  • a macro trend context
  • global indicators to show why this is an upcoming trend
  • double page mood board of high resolution images for visual context
  • fully referenced global trend examples and images
  • 6 micro trends and examples: Soil and Dirt: Seaweed: Mushrooms: Wild Living: Artisan Pepper: Brown:
  • 6 contributor essays
  • trend take-aways to translate the findings into action points for your business
  • Pages: 34
  • Format: PDF
  • Delivery: Immediate download
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