2015 - Kidult


2015 - Kidult


Tens of millions of people still live with their very attentive parents. These young adults are in their mid-twenties, don’t like making mistakes and have high expectations of both themselves and others. Their comfortable home situation enables them to have most of their needs easily met by living at home. They are risk averse and have disposable income. They are the ‘me’ generation that doesn’t want to grow up. They are Kidults.

This report includes:

  • a macro trend context
  • global indicators to show why this is an upcoming trend
  • double page mood board of high resolution images for visual context
  • fully referenced global trend examples and images
  • 5 micro trends and examples: Adult Play: Smoothies, Purées and Milks: Anti-Ageing: Sweet Treats:
  • 3 contributor essays
  • trend take-aways to translate the findings into action points for your business
  • Pages: 26
  • Format: PDF
  • Delivery: Immediate download
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